Masters in Design Industrial Design

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Masters in Design Industrial Design

Transcript Of Masters in Design Industrial Design

Masters in Design
Industrial Design
Courses of Study
IDC, IIT Bombay

M.Des in Industrial Design An Industrial designer is committed to the cause of improving the quality of human environment with products that are functional and aesthetic. He is a ‘systems thinker’ who finds creative solutions by correlating technical and ergonomic aspects with human needs. During the programme, students interact with the industry and with institutions and social organizations to understand, study, analyze and solve various kinds of existing problems. The choice and outcome of the final degree projects reflect the students aspirations to change the Indian product scene.
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Industrial Design | IDC, IIT Bombay

Industrial Design Course Content - Semester 1

Course Number

Course Name

ID 631

Product Design I

ID 643

Design Issues

ID 647

Nature of Materials and Process

ID 649

Studies in Form I

VC 609

Art, Design and Society I

Elective I

Elective II

Total Credits for Semester I

Industrial Design Elective Courses- Semester 1

Course Number

Course Name

VC 603

Image Making and Representation I

VC 605

Photo Communication

ID 627

Elements of Design

ID 629

Media Investigation and Communication Methods

ID 645

Exposure to Design

ID 667

Design Workshop I

AN 609

Life Drawing

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Industrial Design | IDC, IIT Bombay

ID 631 Product Design I

1.5 0 2 6

• Design Definitions and Design Spectrum • Product Attributes – Function and Emotion • Product configurations and Component
relationships (component Matrix) • Introduction to Design Research • Product Analysis – Diachronic, Synchronic • Understanding and Analyzing contexts,
parallel situations, future situations • Understanding modularity and modular
systems – 3D lattice and structures • Design of Modular System – abstract design • Process of conception and its documentation • Seminar and exercises related to above topics

Text/ References: • Jones, J.C : Design methods: Seeds of human
futures, Wiley inter science, London, 1992. • Gorb, Peter, Ed. Living by Design,
Lund Humphries, London 1978. • M.M Andereasen, Integrated Product Development,
IFS Publications Ltd. / Springer Verlag, Berlin, 1987. • Asimow Morris; Introduction to Design,
Prentice Hall, Englewood Cliffs, N.J., 1962. • Pulos, Arthur, The American Design Ethic, MIT, USA, 1983. • Roozenburg and Eekels, Product Design:
Fundamentals and Methods, Publisher: John Wiley & Sons Inc; New Ed edition, 1995 • Ulrich, Karl T., Eppinger, Steven D.; Product Design and Development, McGraw-Hill 1995, 2000, 2004 • Goodrich, Kristina; Design Secrets: Products: 50 RealLife Projects Uncovered - Industrial Designers Society of America, Publisher: Rockport Publishers June 2001 • Cagan, Jonathan; Vogel, Craig M.; Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Publisher: Financial Times Prentice Hall; 2002 • Rouse, William B.; Design for Success: A Human-

Centered Approach to Designing Successful Products and Systems, Publisher: Wiley-Interscience; 1991

ID 643 Design Issues

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• This course is to expose the students to different thoughts and perspectives on design.
• The course will present different concerns and issues in the context of design.
• The course will also expose the students to emerging areas of design.
• Relevance of design in the context of India. • Importance of sustainable design practices. • Preserving traditional practices. • Designing for the under served communities. • Exposure to bionics, nano design,
experience design, green design, etc.

Texts/Reference: • Byers, Mel; The Design Encyclopedia, Publisher:
John Wiley & Sons Publications, 1994 • Buchanan, Richard; Margolin, Victor;
Discovering Design : Explorations in Design Studies, University Of Chicago Press, 1995 • Margolin, Victor; Buchanan, Richard; The Idea
of Design, Publisher: The MIT Press, 1996 • Potter, Norman; What is a Designer: Things, Places,
Messages, Princeton Architectural Press, 2002 • Lidwell, William; Holden, Kritina; Butler, Jill; Universal
Principles of Design, Rockport Publishers, 2003 • Marzano, Stefano; Creating Value by Design: Thoughts
and Facts, Publisher: Antique Collectors’ Club, 1999 • Csikszentmihalyi, Mihaly; The Meaning of Things, Cambridge University Press, 1981 • Dormer, Peter; The Meanings of Modern Design: Towards
the Twenty-First Century, Thames & Hudson, 1990 • Thackara, John; In the Bubble: Designing

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in a Complex World, The MIT Press, 2005 • Aicher, Otl; Jean Stock, Wolfgang; The World As
Design : Writings on Design, Publisher: Wiley-VCH; Reissue edition, 1994 • Wilson, Frank; The Hand: How Its Use Shapes the Brain, Language, and Human Culture, Publisher: Vintage, 1999 • Papanek, Victor; Design for the Real World: Human Ecology and Social Change, Publisher: Academy Chicago Publishers; 2nd Rev edition, 1985 • Lindinger, Herbert (Editor); Ulm Design: The Morality of Objects, Publisher: The MIT Press; 1st MIT Press ed edition, 1991

ID 647 Nature of Materials and Processes

1.5 0 2 6

• Properties and usage of thermoplastics, thermosetting plastics. Process of selection and applications of plastics for engineering and consumer products.
Design limitations and specific advantages of plastic molding processes.
• Assembly and Decorative techniques for plastic product Manufacturing processes and assembly techniques for Ferrous and non ferrous metals.
• Concepts of structure and costing. • Significance of form in structural strength of products.
Influence of materials and processes on product aesthetics. • Industrial finishes for plastic, wood and metals. • Properties and use of rubber, ceramics and glass. Properties of natural materials like wood, bamboo, cane, leather, cloth, jute and paper and their use at craft and industrial levels

Texts/References: • Beadle, J.D: Plastic forming, Production\
engineering series, Macmillan, London, 1971 • Beadle, J.D: Metal forming, Production

engineering series, Macmillan, London, 1971 • Beadle, John D : Product treatment and
finishes, Macmillan, London 1971 • Beck R. D.: Plastic Product Design, Van
Nostrand Reinhold Co., New York, 1980 • Cleminshaw D., Design in Plastics, Rockport, MA USA 1989 • Garratt J.: Design and Technology,
Cambridge University Press, UK, 20004 • Thompson R.: Manufacturing processes for design
professionals, Thames & Hudson, London 2007 • Ashby, Michael; Johnson, Kara; Materials and Design: The Art and Science of Material Selection in Product
Design, Publisher: Butterworth-Heinemann; 2002

ID 649 Studies in Form I

0 0 4 6

• Introduction to 2 dimensional and 3 dimensional form. Radii manipulation in 2D and 3D form.
• Exploration of surface textures in different materials. • 2 and 3D Form transition. Exploration of
form to develop imagination and insight. • Use of metaphors to generate new
forms. Concept of family of forms. • Introduction to 3D geometry. Basic 3D Forms: cube,
tetrahedron, octahedron etc. and their imaginative use in generating complex forms and structures. • Use of combinatrics as a method of 3Dform generation. • Form, material and process relationship.

Texts/ References: • Itten, Johannes; The Art of Color: The
Subjective Experience and Objective Rationale of Color, Wiley Publications,1997 • Hannah, Gail Greet; Elements of Design, Princeton Architectural Press, 2002 • Byers, Mel; The Design Encyclopedia, Publisher: John Wiley & Sons Publications,

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• Livio, Mario; The Golden Ratio: The Story of PHI, the World’s Most Astonishing Number, Publisher: Broadway, 2003

ID 627 Elements of Design

0 0 4 6

• An introduction to basic elements: Line, texture, colour, form, symmetry, balance, scale, mass, unity and variety.
• Concept of visual language and visual design. • Introduction to Gestalt laws, composition
and figure and ground relationships. • Introduction to concept of negative space. • Use of symmetry. Generation of patterns
and textures using simple elements. • Introduction to typography and fonts. • Use of grids in graphic composition. • Colour circle, colour combinations and its
dimensions: hue, value and chroma. • Colour meanings in traditions and
psychological use of colours.

Texts/Reference: • Gail Greet Hannah, Elements of Design,
Princeton Architectural Press, 2002 • Itten, Johannes; The Art of Color: The
Subjective Experience and Objective Rationale of Color, Wiley Publications,1997 • Kepes, Gyorgy; Language of Vision, Dover Publications, 1995 • Elam, Kimberly; Geometry of Design: Studies in Proportion and Composition, Princeton Architectural Press, 2001 • Lawlor, Robert; Sacred Geometry: Philosophy and Practice (Art and Imagination), Publisher: Thames & Hudson, 1989 • Hall, Edward Twitchell; The Hidden Dimension, Publisher: Anchor; Reissue edition, 1990

• Bachelard, Gaston; Jolas, Maria (Translator); The Poetics of Space, Publisher: Beacon Press; Reprint edition, 1994
• Livio, Mario; The Golden Ratio: The Story of PHI, the World’s Most Astonishing
Number, Publisher: Broadway, 2003 • Jute, Andre; Grids : the structure of graphic
design. Crans-Pres-Celigny : Rotovision, 1996.

ID 629

Media Investigation and Communication

Methods

0 0 4 6

• Methods of pencil drawing through exercises, to coordinate eye, hand and body movements to acquire necessary control over the line drawing
• Methodology to learning illustration and presentation • Introduction to object drawing. • Theory of perspective, one point and two point
perspective; OR Introduction to workshop technology (for Architects only).

Texts / References: • Edwards, Betty; New Drawing on the Right
Side of the Brain, Publisher: Tarcher; 2002 • Powell, Dick; Design Rendering Techniques: A
Guide to Drawing and Presenting Design • Ideas, Publisher: North Light Books, 1996 • Caplin, Steve; Banks, Adam; The Complete Guide to Digital
Illustration, Publisher: Watson-Guptill Publications, 2003 • Demers, Owen; Digital Texturing & Paintin, Publisher:
New Riders Press; Bk&CD-Rom edition, 2001 • Pogany, Willy ; The Art of Drawing,
Publisher: Madison Books, 1996 • McKim, Robert; Experiences in Visual Thinking,
Publisher: Brooks/Cole Publishing Company, 1980

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ID 645 Exposure to Design

1.5 0 2 6

• The course will also expose the students to different aspects of design to have a broad understanding of design. The different areas covered are the following:
• Exposure to Form, • Exposure to Typography, • Exposure to Interactivity, • Exposure to Animation Process

Texts/References • Hauffe, Thomas; Design, Publisher:
Barron’s Educational Series, 1996 • Neill, William (Photographer); Murphy,
Pat; By Nature’s Design -an Exploratorium Book, Publisher: Chronicle Books, 1993 Antonelli, Paola; Objects of Design, Publisher: Museum of Modern Art, 2003

Texts/References • Kaplan, Ralph; By Design - Why There Are No Locks
on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons, Publisher: Fairchild; 2nd edition, 2005 • Spiekermann, Erik; Stop Stealing Sheep & Find Out How Type Works, E.M Ginger • Publisher: Adobe Press; 2 edition, 2002 • Carter, Rob; Ben, Day; Meggs, Philip; Typographic Design, Publisher: Wiley; 3rd edition, 2002 • Lupton, Ellen ; Thinking With Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs), Princeton Architectural Press, 2004 • Norman, Donald A.; The Design of Everyday Things, Publisher: Basic Books; 1st Basic edition, 2002.

ID 667 Design workshop I

0 0 4 6

• The purpose of this workshop is to let the students develop the ability to work on design projects in collaborative groups working on a topic formulated by the faculty members. Groups of 3-4 students will work on a project under the guidance of a faculty member.
• The project may involve collaboration with students from other specializations, disciplines or institutes or with professionals from the industry.

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Industrial Design Course Content - Semester 2

Course Number

Course Name

ID 632

Applied Ergonomics

ID 636

Product Design II

ID 650

Studies in Form II

VC 614

Art, Design and Society II

Elective III

Elective IV

Total Credits for Semester II

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ST Credits

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34.0

Industrial Design | IDC, IIT Bombay

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Industrial Design Elective Courses - Semester 2

Course Number

Course Name

VC 602

Image Making and Representation II

VC 604

Digital Video Communication

VC 618

Information Graphics

VC 620

Advanced Typography

VC 624

Designing Interactive Experiences

VC 626

Story and Narrative

ID 634

Sketching for Designers

ID 638

Product Interface Design

IN 604

Usability Evaluation

IN 612

Interactive Medias

IN 614

Soft Prototyping Techniques

AN 608

Anatomy and Drawing

ID 668

Design Workshop II

Institute Elective

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ID 632 Applied Ergonomics

1.5 0 2 6

• Introduction to the concept of system design in product design, Analysis of MME system design, How to assess the interface design, Design methodology, Body dimensions and its application in design,
Dimensional optimization for the population and use of percentile, The musculo-skeletal system and joint motion study, Human body follows the principle of lever, Basic model on calculation of biomechanical stresses on our body. Effect of stresses imposed on body. Design from the view point of biomechanics, Work posture analysis, Static and Dynamic work, The visual, auditory and thermal environment and their impact on design.
Design for the physically challenged. • Controls and display Psycho physiological
aspects of design. • Research techniques in Ergonomic data generation,
interpretation and application of statistical methods. Case analysis. • Mini Project work involving Ergonomic design research for product system.

Texts/References • M. S. Sanders and Ernest J. McCormick:
Human Factors in engineering and Design, Sixth Edi.,McGraw-Hill International Editions, 1987. • P.O. Astrand and K. Rodahl : Textbook of work physiology, McGraw Hill, New York, 1970. • West, J.B. Et. AI : Best and Taylor’s physiological basis of medical practice, 11th Edn.,Williams and wilkins, “Baltimore, 1985 • K. F. Wells and K. Luttgens: kinesiology: Scientific basis of human motion, W.B.Sunders Co., 6th Edi., 1976. • K.H.E.Kroemer and A.D.Kroemer: Office Ergonomics, Taylor and Francis, 2001. • P.R.Boyce: Human Factors in lighting, Taylor and Francis, 2003.

• Ken Parsons: Human thermal environment, 2nd Edi., Taylor and Francis, 2003.
• E. Grandjean: Fitting the task to the man, Taylor and Francis, 1963.
• E. Grandjean: Ergonomics of the home, Taylor and Francis, 1973.
• K.L. Andersen & others: Fundamental of Exercise Testing, World Health Organization, Geneva, 1971
• W.E. Woodson, Human Factor Design Handbook, McGraw Hill, New York, 1981
• Gross, Clifford M.; The Right Fit: The Power of Ergonomics As a Competitive strategy,
Publisher: Productivity Press Inc, 1996

ID 636 Product Design II

1.5 0 2 6

• The emphasis of the course is on group design projects. Selection of the projects is based on the possibility of user interaction leading to innovation. Projects end with a comprehensive presentation through working/ mock up models, design drawing and a report.
• The project is supported by detailed discussion on various stages in the design process emphasizing the complimentary nature of systematic and creative thinking.
• This is achieved by short supporting assignment in following topics: Creativity techniques like brain storming & synectics to develop creative attitude and open mind, design opportunity, problem perception , Idea Sketching ,clustering of ideas for concept development, exploratory mockup models for concept development, evaluation of concepts, final concept selection, concept development, refinement and detailing.

Texts/References • Loewy Raymond: Never Leave Well Enough
Alone, Simond and Schuster, N.Y, 1951

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