THE ICC INTELLECTUAL PROPERTY ROADMAP - Miranda

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THE ICC INTELLECTUAL PROPERTY ROADMAP - Miranda

Transcript Of THE ICC INTELLECTUAL PROPERTY ROADMAP - Miranda

14TH EDITION 2020
THE ICC INTELLECTUAL PROPERTY ROADMAP
Current and emerging issues for business and policymakers

14TH EDITION 2020
THE ICC INTELLECTUAL PROPERTY ROADMAP
Current and emerging issues for business and policymakers
Copyright © 2020 International Chamber of Commerce (ICC) ICC holds all copyright and other intellectual property rights in this collective work, and encourages its reproduction and dissemination subject to the following: ■ ICC must be cited as the source and copyright holder mentioning the title of the document, © International
Chamber of Commerce (ICC), and the publication year. ■ Express written permission must be obtained for any modification, adaptation or translation, for any commercial
use, and for use in any manner that implies that another organization or person is the source of, or is associated with, the work. ■ The work may not be reproduced or made available on websites except through a link to the relevant ICC web page (not to the document itself). Permission can be requested from ICC through [email protected]

The ICC Intellectual Property Roadmap sponsors

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Contents

Contents
Preface ........................................................................................................................................................... 3 Acknowledgements ......................................................................................................................................... 5 Intellectual property basics .............................................................................................................................. 9

A. Creating value from intellectual property ............................................................................... 19

I.

Managing intellectual property assets ..................................................................................... 19

II. Licensing ................................................................................................................................ 21

1. General issues ............................................................................................................ 21

2. Specific situations ....................................................................................................... 26

2.1. Collective administration and licensing of copyrights ........................................ 26

2.2. Patents and standards ..................................................................................... 27

III. Valuation and monetisation of intellectual property assets ....................................................... 30

B. Obtaining intellectual property assets ................................................................................... 35

I.

Patents................................................................................................................................... 35

1. Patent office cooperation and substantive patent law harmonisation ............................ 35

2. Patent quality .............................................................................................................. 37

3. The work on the patent system in Europe .................................................................... 38

4. Language considerations ............................................................................................ 41

5. Patentability of Artificial Intelligence-related inventions ................................................. 42

6. Patentability of new uses ............................................................................................. 43

II. Designs .................................................................................................................................. 44

III. Copyright ............................................................................................................................... 49

1. Digital Intermediary and Platform Responsibility ........................................................... 51

2. Website Blocking......................................................................................................... 53

3. Artificial Intelligence (AI) .............................................................................................. 54

4. Moral rights ................................................................................................................. 55

5. Protection of audiovisual performers............................................................................ 55

6. Access to published works for persons who are blind, visually impaired, or otherwise print disabled........................................................................................... 56

7. Orphan works ............................................................................................................. 56

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IV. Trademarks ............................................................................................................................ 57 1. Harmonisation and streamlining of trademark rules and procedures ............................ 58 2. Famous / well-known marks ........................................................................................ 59 3. Searches..................................................................................................................... 60 4. Restrictions on the use of trademarks on packaging .................................................... 61 5. Non-traditional marks .................................................................................................. 62
V. Domain names ....................................................................................................................... 64 1. Evolution of the domain name landscape ..................................................................... 64 2. Challenges for new gTLD registries and brand holders ................................................ 68
VI. Geographical indications ........................................................................................................ 70 VII. Plant breeders’ rights (PBR).................................................................................................... 72 VIII. Trade secrets / confidential business information .................................................................... 74 IX. Emerging forms of intellectual property ................................................................................... 77
1. Information products and data..................................................................................... 77 2. Indigenous / community / traditional rights ................................................................... 81

C. Enforcement of intellectual property rights ............................................................................ 85

I.

Litigating intellectual property rights ........................................................................................ 85

II. Resolution of intellectual property disputes by arbitration or mediation .................................... 87

1. Arbitration ................................................................................................................... 87

2. Mediation .................................................................................................................... 90

3. Other ADR Mechanisms .............................................................................................. 92

III. Counterfeiting and piracy ........................................................................................................ 92

D. Interaction between intellectual property and other policy areas ............................................ 99

I.

Sustainable development Goals .............................................................................................. 99

II. Environmental protection ...................................................................................................... 102

1. Biological diversity..................................................................................................... 102

2. Climate change ......................................................................................................... 103

III. Competition.......................................................................................................................... 107

ICC Commission on Intellectual Property ....................................................................................... 111

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Preface

Preface
Intellectual property (IP) has earned the reputation of being a particularly fast-evolving area of law. The three years since the 2017 edition of the ICC Intellectual Property Roadmap have only reinforced this trait, due to IP’s intimate connection to technological progress and the information society.
While the importance of IP assets to businesses is increasingly recognized, the interaction between business and government on its regulation remains an unresolved question. The complexity of IP regulation and its ubiquity across all areas of economic activity can often hide its primary policy goals: innovation and creativity. Business has an important role to play in helping governments understand the nature of this relationship, and in highlighting the positive spillover effects of this relationship for society at large. Innovation and creativity are targeted by IP, but they are issues with broader societal implications, making IP a crucial conversation for a larger audience beyond the legal and scientific community.
Innovation and creativity are also central to all policies on sustainable development and the fight against climate change. This edition is published five years into the United Nation’s 2030 Agenda for Sustainable Development and four years after the 2016 Paris Agreement, and it calls for the recognition of the global IP framework as a key instrument to achieve sustainable development. Likewise, this edition addresses IP issues in the implementation of the United Nations Framework Convention on Climate Change, as the IP framework is crucial for effective technology transfer and driving innovation that is also consistent with Sustainable Development Goal (SDG) No. 13 on climate change.
At the time of this edition’s publication, the Covid-19 pandemic is reshaping nearly every policy discussion and severely impacting lives and livelihoods globally. Much of the content of this roadmap gained new relevance in the context of this crisis. The management and the valuation of IP assets, particularly those owned by SMEs, will be affected by the fallout of the pandemic. The current crisis has fostered multistakeholder conversations about innovation in healthcare, technology transfer, and the fight against piracy and counterfeiting. Furthermore, the societal transformations linked to the increased use of digital technologies have drastically accelerated, breathing new life into existing discussions about IP rights in the digital world. IP will undoubtedly be a driving force in the Covid-19 recovery, with both business and policymakers partnering to develop the measures that will guide that recovery.
The 2020 edition of the ICC Intellectual Property Roadmap provides an overview of these and many other IP policy issues. Major modifications were made to the sections on patents, copyrights, trademarks, trade secrets, and biological diversity. The transversal issue of artificial intelligence was included in the sections on patents, copyrights, and information products and data. Major updates were also made to the sections on domain names and counterfeiting and piracy, in response to developments that impact businesses’ use of the existing framework of IP rights.
We thank the members of each task force that contributed to this edition and, in particular, its Lead Coordinator, Mathias Karlhuber.

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Preface

We hope that the ICC IP Roadmap will continue to be a useful reference tool for all those who work in – or need to understand – intellectual property policy, and we welcome feedback from readers so that we can continue to improve future editions of this publication.

John W.H. Denton AO Secretary General ICC

Ingrid Baele Chair ICC Commission on Intellectual Property

This is the fourteenth edition of “The ICC Intellectual Property Roadmap: Current and Emerging Issues for Business and Policymakers”, which is produced by the ICC Commission on Intellectual Property and was first issued in 2000. The ICC IP Roadmap draws upon existing ICC positions and is not intended to create new ICC policy. It can be accessed at iccwbo.org/iproadmap in English and other languages, together with the ICC policy papers cited.

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Acknowledgements

Acknowledgements
IP Roadmap Chair
Mathias Karlhuber, Cohausz & Florack, Germany
Section coordinators
Dominika Boehm, Siemens, United Arab Emirates Axel Braun, F. Hoffman-La Roche LTD, Switzerland Szonja Csörgő, Euroseeds, Belgium Ana de Sampaio, J.E. Dias Costa, LDA, Portugal Manisha Desai, UCB Pharma, Belgium Stefan Dittmer, Dentons, Germany Bruce Foucart, Deputy Director, ICC BASCAP, United States of America Michael Jewess, Research in intellectual property law, science, and technology, United Kingdom
Contributors
Flavia Alves, Facebook, United States of America Armando Bode, Boga & Associates, Albania Nick Campbell, Arkema Group, France Jorge Chávarro, Cavelier Abogados, Colombia Kherk Ying Chew, Wong & Partners, Malaysia Carlos Davila-Peniche, Baker McKenzie, Mexico José Roberto de Almeida Junior, Mattos Filho, Brazil Tanguy de Haan, NautaDutilh Brussels, Belgium Valentin de le Court, Daldewolf, Belgium

Philippe Lanet, Orange, France Sandra Leis, Dannemann Siemsen, Brazil Elisabeth Logeais, UGGC Avocats, France Paul Lugard, Baker Botts LLP, Belgium Dominic Muyldermans, CropLife, Belgium Flip Petillion, Petillion Law, Belgium Richard Pfohl, Music Canada, Canada James Pooley, A Professional Law Corporation, United States of America Peter Thomsen, Novartis International, Switzerland Annet van Hooft, van Hooft Legal, France
Isabela de Sena Passau Alves, Mattos Filho, Brazil Elio De Tullio, De Tullio & Partners, Italy José Mauro Decoussau Machado, Pinheiro Neto Advogados, Brazil Sergio Ellmann, Marval, O'Farrell & Mairal, Argentina Leah Evert-Burks, Michigan State University, United States of America Cecilia Falconi Pérez, Falconi Puig Abogados, Ecuador Li Fan, CCPIT Patent and Trademark Law Office, China Peter Glynn, Australian Chamber of Commerce and Industry, Australia

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Acknowledgements

Natalia Gulyaeva, Hogan Lovells CIS, Russia Hakim Haouideg, Fieldfisher Brussels, Belgium Lisandro Herrera, Galicia Abogados, Mexico Andries Hofkens, Veemarkt 70, Belgium Adrian Howes, Nokia, United Kingdom Urho Ilmonen, FACT Law group, Finland Sameer Jain, Pamasis Law, India Dimitris Kouzelis, Intel-Lex, Greece Renata Leka, Boga & Associates, Albania Michael LeMieux, Policy Advisor, ICC BASCAP, United States of America Ji Li, ZTE Corporation, China Louis Lozouet, Venturini IP, Brazil Vincent Mazauric, Schneider Electric, France Margie Milam, Facebook, United States of America Claire Morel de Westgaver, Bryan Cave Leighton Paisner, United Kingdom Karina Müller, Müller Mazzonetto, Brazil Ganapathy Narayanan, Tata Consultancy Services, India Philipp Neels, Ampersand, Germany Lidia Neves, Miranda Law Firm, Portugal Tilman Niedermaier, CMS Hasche Sigle, Germany Paola Nunziata, CMS Adonnino Ascoli & Cavasola Scamoni, Italy Maria Ostashenko, ALRUD Law Firm, Russia Michael Pachinger, Saxinger, Chalupsky & Partner, Austria Antonia Patriota, Mercado Livre, Brazil

Daniel Peña, PM Abogados, Colombia Raymundo Pérez Arellano, Von Wobeser & Sierra, Mexico Justin Perrettson, Novozymes, Denmark Sudhir Ravindran, Altacit Global, India José Antonio Romero, Ava Firm, Mexico Dan Rosen, Australian Recording Industry Association, Australia Alejandra Salazar, Clarke Modet, Colombia Rogier Schellaars, Van Doorne, Netherlands Sven Schilf, Weitnauer Rechtsanwälte, Germany Camilla Schrappe, Mercado Livre, Brazil Flavio Soares, Soares & Vacite Abogados, Spain Carlos Stasburg, Pinheiro Neto Advogados, Brazil Foong Lam Tai, Gan Partnership, Malaysia Tuuli Timonen, Nokia Technologies Oy, Finland Xin Tong, ZTE Corporation, China Ruth Urs, Bosch, Germany Bart Van den Brande, Sirius Legal, Belgium Agustín Vargas, Vargas Law Abiding Group, Mexico Jyothi Vishwanathan, Tata Consultancy Services, India Matthew Wahlrab, Innovative Foundations, United States of America Jun Wang, Beijing TA Law Firm, China Hongyang Wang, CCPIT Patent and Trademark Law Office, China Wei Wang, Fuxi Institution, China Lili Wu, Han Kun Law Offices, China

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Acknowledgements

Coordinators from ICC Headquarters
Majda Dabaghi, Director, ICC Inclusive and Green Growth Sandra Hanni, Knowledge Manager, ICC Inclusive and Green Growth Sophie Peresson, Director, ICC Innovation for All Hélène van Lith, ICC Commission on Arbitration and ADR

Editorial team – ICC
Angèle Beauvois Danny Grajales Pérez-y-Soto Sophie Peresson

We also thank the ICC Commission on Intellectual Property Chair, Ingrid Baele, and officers Elisabeth Logeais and Axel Braun for their active participation in the review of this publication, as well as our ICC Secretariat colleagues, Daphne Yong-d’Hervé, Charly Gordon and Timea Suto. Many thanks also to ICC National Committees for their contributions and assistance in the preparation of this roadmap.

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