Trademark Application Guidelines Trademark lic s for the

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Trademark Application Guidelines Trademark lic s for the

Transcript Of Trademark Application Guidelines Trademark lic s for the

Trademark Application Guidelines for the College of Lake County

Trademark Application Guidelines for the College of Lake County

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TM

Introduction
Performance Focused

Trademark Application Guidelines for the College of Lake County

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Consistency and commitment to higher standards adds value to every encounter

with everyone.

This is not the traditional corporate identification manual, in form or in substance. This publication is designed to provide implementation guidelines for the new trademark of the College of Lake County. The goal of this process is to consistently present the CLC trademark and its accompanying nomenclature across the majority of media possibilities. The result will reflect the unified and cohesive management philosophy of CLC throughout its institutional organization, educational units, sub-units and community initiatives.

Like anything of real value, the implementation process will take time and the diligent efforts of many individuals. It will especially require the support and participation of those individuals who at first may not recognize the long-term value of such a program.

When this process is fully implemented over the next several years, the result will be a cadre of materials, publications and mixed media applications that visually and verbally demonstrate one organization speaking with one voice, as an integrated educational community.

Introduction
Performance Process

Trademark Application Guidelines for the College of Lake County

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This guide will focus on how best to consistently present the elements

of the CLC brand, through the application of its trademark across several

communication devices.

Trademark: This section is driven by the “less is more” philosophy; the simpler the better. However, when selecting the most appropriate version of the trademark, the decision should be based on the highest probability for quality reproduction. Consider the budget, the capabilities of the manufacturer, the surface of the material being addressed and the intended life span of the items being prepared.

Typography: The ropes or lines that attach the sails of a ship to its hull are like the typography in a brand identification program. Typography ties the trademark to the organization it represents, to the services it provides to the attitude and values it professes.

Stationery: When stationery-related materials, from different areas within the organization look related, it infers that the College of Lake County, its people and its values are integrated through the entire system.

Publications: The guidelines and recommendations section for publications serve to demonstrate the sizes and positions of the trademark when used on print materials for the three recommended publication sizes.

Trademark

Introduction

Trademark Application Guidelines for the fCoorlltehgeeCoofllLeagkeeoCfoLuanktey County

4 Trademark: This section is driven by a “less is more” philosophy; the simpler the better. However, when selecting the most appropriate version of the trademark, the decision should be based on the highest probability for quality reproduction. Consider the budget, the capabilities of the manufacturer, the surface of the material being addressed and the intended life span of the items being prepared.

Trademark

First impressions are crucial.

Trademark Application Guidelines for the College of Lake County

In the world of communication, consistency In many cases, a sign, a newsletter or brochure will be the first impression the College

and continuity are as important as creativity of Lake County brand makes with its audiences. The visual image the college will project

and imagination. Creating material that is

through its communication program is vital to establishing and maintaining a favorable

visually different for the sake of difference

professional and public opinion of CLC and its initiatives.

is counterproductive.

This manual will serve to illustrate the proper use of the brand and trademark, as

When creative and imaginative

well as the application of these elements within various forms of visual communication from

energy is focused within the corporate

the College of Lake County. The effectiveness of the identity depends on the consistent

communication guidelines, the results

application of the various design elements.

are especially effective.

These guidelines are intended to assist those who are engaged in the implementation

of the communication program. Many of the application guidelines depend upon relative

size, proportion and positioning of one design element with another. These rules have been

developed through the careful consideration of many factors, both functional and aesthetic.

Adherence to the guidelines is the key to the success of this identification program. The

active cooperation of all those responsible for the coordination of the identity program within

the organization and its community activities is essential.
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Trademark
The College of Lake County trademark system consists of three elements.

Nomenclature

Trademark Application Guidelines for the College of Lake County

The positive associations that the College of Lake County’s name is a valuable asset. This branding system provides a structure for identifying the activities associated with CLC in a controlled and consistent way. The sizes and relationships of its elements, to one another within the system, have been carefully considered and should be strictly followed in order to maintain the integrity of the trademark and the brand.

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Symbol: The symbol is a unique illustration,

representing the merging of the CLC

monogram into a dimensional symbol.

There are only two forms of the symbol,

as a three color version and a one color

(black) continuous tone version. Do not

attempt to redraw or convert either one

of these versions. Use only those images

provided with the rigorous adherence

to maintaining the protected clear space

around them. The symbol may NOT be

applied, on its own, without prior written

approval from the CLC Public Relations

and Marketing department.

Logotype: The “CLC” logotype is also a unique redrawing of letters forms spelling out the “College of Lake County” name. Each character is sized and drawn to create a “nested” relationship with one another. The logotype may not be used, under any circumstances, without its appropriately sized and positioned symbol. Together, the symbol and the logotype are the “logo” or trademark. Do not attempt to redraw or recreate these elements in any way.

College

Tag Line/Positioning Statement: This line of text was developed to reflect a relationship similar to that of a verb to a noun, providing an action in the form of a promise. Its size and position in relation to the trademark elements is carefully balanced from a visual perspective as well as an implied promise between the college and those it serves. Do not attempt to redraw or recreate these elements in any way.

College

Trademark: While the configuration to the right is both a trademark and a logo, the word “trademark” is a legal distinction and represents ownership and responsibility. The “TM” device affirms that distinction, therefore it must appear as part of the trademark when applied to all documents where legal responsibility and authority is asserted. Changes to any of the defined relationships is unacceptable.

College

Lake County Lake County Connect to Your Future Lake CountyTM
Connect to Your Future

Trademark
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Horizontal Version

Trademark Application Guidelines for the College of Lake County

These are the only acceptable versions of the College of Lake County trademark, designed for horizontal applications. Only use the Adobe Illustrator® configured versions provided. Do not attempt to recreate either of these registered trademarks, as discrepancies could invalidate the ownership of the trademark.
* NOTE: CMYK, RGB, Grayscale and Black/White files have been created for specific applications.

NOTE: Business card and line art variations may NOT be applied without approval from the CLC Public Relations and Marketing department.

Business card use only

Horizontal vector one color line art variation (embroidery or screen printing)

Trademark
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Vertical Version

Trademark Application Guidelines for the College of Lake County

This is the only acceptable vertical application. Only use the Adobe Illustrator® configured versions provided. Do not attempt to recreate either of these registered trademarks, as discrepancies could invalidate the ownership of the trademark.
* NOTE: CMYK, RGB, Grayscale and Black/White files ahave been created for specific applications.

NOTE: Line art variation may NOT be applied without approval from the CLC Public Relations and Marketing department.

Vertical vector one color line art variation (embroidery or screen printing)

Trademark

Color

Trademark Application Guidelines for the College of Lake County

Color plays a significant role in maintaining visual connections between communication devices and the institutions they represent. Strong and consistent application of core colors will build and maintain those connections indefinitely.

The GREEN, BLUE and BLACK colors used in the College of Lake County trademark configuration are sacrosanct and should never be replaced or reduced in intensity. To maintain that intensity, the preferred background for the trademark is white. Occasionally, the use of the CLC-GREY is acceptable as a background color behind the College of Lake County trademark. BLACK is also acceptable as long as the CLC trademark typography is white. When reversing the trademark out of a photograph or an illustration, it is paramount to strive for maximum contrast with minimum details behind the trademark block, maintaining the integrity of the letterforms.
In this way, large amounts of “white space” become another visually consistent element linking CLC communication devices to one another and to the network of CLC related activities and initiatives.
From a branding and trademark perspective, the colors GREEN and BLUE are primary colors. The colors GREY and BLACK are secondary colors, they serve in a supporting role. The colors RED and OCHER are tertiary colors, serving as accents.

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CLC GREEN RGB R / 114 G / 191 B / 68

CLC GREEN CMYK C / 60 M / 0 Y / 100 K / 0

CLC GREEN Pantone PMS 360

CLC BLUE RGB R / 0 G / 83 B / 116

CLC BLUE CMYK C / 100 M / 40 Y / 20 K / 40

CLC BLUE Pantone PMS 308

CLC GREY RGB R / 130 G / 117 B / 114

CLC GREY CMYK C / 50 M / 50 Y / 50 K / 10

CLC GREY Pantone PMS 409

CLC RED RGB R / 198 G / 29 B / o35

CLC RED CMYK C / 10 M / 100 Y / 100 K / 10

CLC RED Pantone PMS 1791

CLC OCHER RGB R / 205 G / 151 B / 0

CLC OCHER CMYK C / 21 M / 40 Y / 100 K / 01

CLC OCHER Pantone PMS 1245

Note: Pantone® Matching System is a nationally recognized system for ensuring accuracy of color in communication and reproduction. Each color in the system has a number which corresponds to a color swatch in the specifier books printed by Pantone, Inc. Each numbered color also has a precise formula that a printer will use to mix the ink.

Trademark
A minimum amount of clear space must appear around the trademark.

Clear or Protected Space

Trademark Application Guidelines for the College of Lake County

Clear space helps the trademark stand out in any application. Typography or graphics of any kind that intrude on this clear space will jeopardize the integrity of the brand, conceptually and legally.
As shown in the diagrams below, an area of clear space around the trademark is designated within which no other type or graphic device or the edge of a page may encroach.
* SPECIAL NOTE: The only exception to the protected area rule, surrounding the trademark, is the business card.









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X

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X

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X.25
Primary Horizontal Trademark Application



















X

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X

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X

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X.25
Secondary Horizontal Trademark Application











X

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X

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X.25
Primary Vertical Trademark Application



TrademarkCollegeLake CountyColorsClc