Media Information 2021
Transcript Of Media Information 2021
AIRLINES. IS IATA’S PRINCIPAL MEANS OF COMMUNICATING WITH SENIOR MANAGEMENT AND KEY STAKEHOLDERS IN ITS MEMBER AIRLINES. IT IS THE AUTHORITATIVE VOICE OF THE
INTERNATIONAL AIR TRANSPORT INDUSTRY, RESPECTED BY ITS 17,500* PLUS READERS.
MEDIA INFORMATION 2021
Tel: +44 (0) 20 7880 7661 Email: [email protected]
*7,500 magazine and 10,000 digital readers
THE MISSION
Airlines. is the official magazine of IATA – the trade association for the world’s airlines.
IATA’s mission is to ‘represent, lead and serve the airline industry’. It has some 298 member airlines that represent 82% of total air traffic.
Airlines. is IATA’s principal means of communicating with senior management and key stakeholders in its member airlines. It is the authoritative voice of the international air transport industry, respected by its 17,500 plus readers. It informs and influences airline management, industry associates and government officials on the latest trends, analysis and developments in the airline industry, as well as IATA’s policies, projects and services. More than 100,000 flights per day bring people and goods to their destination. Each day, cargo to the value of US$17.5bn – 35% of all world trade travels by air. The multimedia magazine will be published quarterly in 2021 and will be distributed to its 7,500 global circulation as well as digitally with a reach of over 54,000 individuals* including the dedicated Airlines. website: www.airlines.iata.org.
*Made up of over 10,000 digital edition readers, 24,000 average users per month in 2020 and over 20,000 e-newsletter receipients
Tel: +44 (0) 20 7880 7661 Email: [email protected]
2
READERSHIP KEY STATS
GOVT. MINISTERS
5%
7,500+ circulation, plus bonus distribution
at airline industry and IATA events
COOS & OPS DIRS
6%
GMS
9%
MANAGERS
13%
READERS BY JOB
SVPS, EVPS & VPS
13%
25,000+
users per month and growing**
43,000+
monthly viewers on the airlines.iata.org website**
Tel: +44 (0) 20 7880 7661 Email: [email protected]
3
CFOS & FDS
4%
D-GS & S-GS
2%
P & CEOS
25%
DIRECTORS
23%
20,000+ e-newsletter recipients
every week
OCEANIA
3%
AFRICA
9%
L ATA M
9%
MENA
16%
EUROPE
29%
READERS BY
ASIA
26%
REGION
NORTH AMERICA
9%
*stats sourced from most recent readership survey **Google Analytics, November 2020
MAGAZINE ADVERTISING OPPORTUNITIES
PURCHASING POWER
Airlines. is the essential quarterly read for the international air transport industry. This means that your partnership with us will land in the hands of those with purchasing power.
Advertising within these pages will ensure that your brand and proposition is recognised and understood by the air transport community.
It’s the sure-fire media partner to get your organisation noticed by the movers and shakers.
The influencers and decision-makers who control how and with whom budgets are spent.
You’ll attract the attention of a highly targeted audience that can truly make a difference.
Advertising rates
Size and position IFC Double page spread: IFC: Double page spread: Full page: IBC: OBC: Half page: Quarter page: Quarter page strip (editorial page):
Price £9,950 £6,235 £1,540 £3,580 £3,580 £1,540 £1,540 £1,540
£1,540
In order to be eligible for the series booking discounts, advertisements must be booked in advance and cannot be subsequently cancelled. For advertorial, please add 10% to each rate.
Additional opportunities
Type
Price
Gatefold:
POA
Bellyband:
POA
Place marker:
POA
Tip-on:
POA
Insert rates
Type
Price (up to 10gm)
Full run (per thousand):
£11,500
Segmented run (per thousand): £14,175
Advertising dates
2020-01 Digital Booking deadline 25 Feb 21 Publication date 8 Mar 21
Features
Issue 1: Testing
2020-02-AGM Printed 27 May 21 22 Jun 21
Issue 2: IATA AGM, Environment
2020-03 Digital 26 Aug 21 7 Sep 21
Issue 3: Cargo
Tel: +44 (0) 20 7880 7661 Email: [email protected]
2020-04 Digital
18 Nov 21
29 Nov 21 Issue 4: Passenger Experience in
2022
4
DIGITAL ADVERTISING OPPORTUNITIES
E-NEWSLETTER
Sent out fornightly, the e-newsletter is sent to over 20,000 subscribers and directs
traffic to your website or hosted content on the Airlines. website. The newsletter includes the day’s top stories, along with
informed opinionLEaAnDdERaBnOaAlyRsDis.
SOLUS EMAIL
Be the sole sponsor of a Airlines. solus email sent to over 20,000 industry
professionals. Including in-email content plus a call to action, solus emails are a highly effective way to engage the audience.
RUN OF SITE BANNERS
The Airlines. website attracts over 24,000 aviation professionals every month. By
advertising through the array of site-wide options on airlines.iata.org you can
engage with the sector and increase your brand exposure. See page x for more info.
RATE - (1-3 MONTH)
Type
Size/package
Leaderboard banner 728 x 90
MPU
300 x 250
Sponsored content 25 words and image
Price (p/m)
£1,500dfe £900dfe
£950
*Series booking discount available on request
Tel: +44 (0) 20 7880 7661 Email: [email protected]
RATE
Type/quantity 1x Airlines.
Price £3,450
1x IATA eblast
£4,500
5
Type Site takeover Billboard Leaderboard MPU
RATE
Size 970 x 250 728 x 90 300 x 250
Price (p/m) £3,500 £1,950 £1,250 £900
WEBINARS
Partnering on a webinar with Airlines. is a unique opportunity to achieve: • Wide ranging brand exposure • In-depth thought leadership • High-volume lead generation
Each of our webinar packages can be tailored to your specific requirements. Key benefits will include: • T he chance to work with the editor to shape
the theme and agenda for the live event • Promotion via a Airlines. magazine
e-mail campaign, carrying your branding to Airlines.’s full database of aviation professionals • Use of all data captured from registered and opted-in viewers
Price includes the following promotional campaign: Campaign before the webinar: • Digital advertising • Email promotion • Social media promotion • Magazine advertising (if applicable)
The webinar itself: • A one-hour, live audio webinar with slides
presented in a co-branded console • Presentation format, with up to four speakers
and hosted by a member of the Airlines. content team • Live questions posed by the audience with questions and details passed to the sponsor after the event for follow-up
Campaign after the webinar: • Recording of webinar alongside banner
and MPU linking to on demand webinar hosted on airlines.iata.org • Mention on Airlines.’s e-newsletter • Call out on social media • Editorial write up in magazine
PACKAGE PRICE
£16,000+VAT
PROMOTION TO OVER
15,000
AVIATION PROFESSIONALS
WELCOME TO OUR WEBINAR
Tel: +44 (0) 20 7880 7661 Email: [email protected]
6
PODCASTS
In addition to our existing robust content offering, we are now presenting the opportunity to co-create a sponsored podcast with Airlines.
Sponsored podcasts are a great way to align yourself with the Airlines. brand whilst building rapport and brand exposure in the process. They are a creative, flexible and cost-effective way to deliver your content using authentic storytelling rather than a hard sell and to be seen as an authority on a topical area of business interest.
The trust you gain from decision makers within the aviation industry can then lead to your specific objective being met.
The 20 minute podcast is hosted by the editor of Airlines., joined by a sponsor representative, and a relevant speaker(s) from the industry.
There are two packages to choose from when sponsoring a Airlines. podcast, both of which utilise the magazine’s various channels for promotion.
Airlines. podcast sponsorship package – brand association: • Sponsor receives branding on all podcast
promotion • Announcement as sponsor at the
opening and close of podcast • Sponsor message stating the sponsor’s
USPs at opening of podcast
£3,060
7.1 million
Airlines. podcast sponsorship package – brand association and content:
people in the UK now listen to podcasts each week
• All of the brand association
(Media nations report 2019)
package, plus the ability to shape
content and participate in the podcast • Airlines.’s editor will agree the theme and
content plan with the sponsor
On-the-go. Audience
• Sponsor representative included in podcast content as one of three or four participants –editor of
can listen any time, anywhere
Airlines., joined by a sponsor
representative, and a relevant speaker(s) from the industry.
£5,500
Hosting on Spotify, Apple Podcasts and other big podcast
platforms
Episode title...
Tel: +44 (0) 20 7880 7661 Email: [email protected]
7
CONTENT SOLUTIONS
As part of a new service, Airlines. now offers consultative content solutions to deliver specific messages directly to your audience.
Airlines. reach:
Magazine – 7,500 readers Digital – 54,000 audience*
We can help open a dialogue between your organisation and the engaged member readership. From thought leadership, to infographics, surveys, video and case studies, we are positioned to create the most effective assets for your needs, utilising our resources at Airlines.
Our dedicated teams are able to advise and create targeted multichannel strategies based on your objectives, aligning you with the credibility and autority of the voice of Airlines.
Why content? Our readers (your audience) are B2B purchasers. One of the most effective ways to influence is to educate and inform; content is a powerful vessel to do this. Content-led marketing gives an authoritative voice to an organisation, and we can give you access to the most receptive and high quality audience to hear it.
Prices start from £750. Please contact us to discuss how Airlines. can help you with a content strategy.
7,500
Magazine circulation
58,000+ Monthly page views
39 % of C-suite execs and decision
makers thought leadership content had influenced them to ask a vendor to participate in the RFP process, and 47% said such content had a direct
impact on awarding business. (Source: Edelman)
35 % of B2B buyers are spending
about 1-3 hours per week reviewing thought
leadership content.
(Source: Edelman)
*Made up of over 10,000 digital edition readers, 24,000 average users per month in 2020 and over 20,000 e-newsletter receipients
Recent campaigns include:
• Video series in association with NEC
• White paper series on behalf of Hexaware
Tel: +44 (0) 20 7880 7661 Email: [email protected]
8
SURVEYS AND CONTENT HOSTING
CONTENT HOSTING
Get your content, whether it’s a whitepaper or video, the exposure it deserves.
Our online knowledge centre is designed to host your existing or latest research, reports and any other content types to ensure that they reach the widest, most relevant audience possible. We’re equipped to host content in any format, including:
• Whitepapers, reports, e-books • Podcast, presentation, video • Surveys, infographics
Your content can be open access to reach the widest possible audience or locked for data capture, enabling you to generate valuable qualified new business leads, and effective ROI.
All reports are hosted on their own dedicated, co-branded web page within our easily searchable knowledge centre.
To maximise exposure, we will promote all of your content via our e-newsletter and from our website homepage – airlines.iata.org
Prominently positioned on the
Airlines. website for 3 months
From £750 + VAT
SPONSORED SURVEYS
Capture exclusive insight and create market leading intelligence from aviation professionals.
Surveys and research are a fantastic way to engage with our unrivalled audience and generate data and knowledge for future campaigns through engagement with key decision makers. This includes:
• Survey promoted via Airlines.’s digital channels • A summary of findings published in Airlines. • Airlines.’s content team will work closely with you to collate
survey findings and produce a white paper - hosted for 3 months and locked for data capture • Full page advert in Airlines. to promote white paper
YOUR LOGO
Survey introductory text 1. 2. 3. 4. 5.
From £12,500 + VAT
Tel: +44 (0) 20 7880 7661 Email: [email protected]
9
IATA STRATEGIC PARTNER SPECIAL
In 2021, issue 2 of Airlines. sees the publication of the seventh edition of IATA Strategic Partner Special.
This essential publication provides aviation industry decisionmakers with insight into managing effective procurement processes and supply chains as well as a comprehensive overview of the leading suppliers to the industry – IATA Strategic Partners.
All IATA Strategic Partners receive a standard listing in the publication as an inclusive part of their Strategic Partner package, but there are many ways of enhancing your presence and engaging even further with the Airlines. C-Suite readership.
Rates
Advertising Headline sponsorship: (+gate fold = 3 pages) Inside/outside back gate fold cover: DPS profile: Display advertising page: Question & Answer response: Case studies (DPS size) Product/service category sponsorship: Enhanced listing
Price £9,950 (£12,500) £7,950
£4,950 £3,450 £1,950 £4,950 £1,950 £950
Distributed to a global circulation of 7,500 + airline industry decision makers and at key IATA events, including IATA AGM
Tel: +44 (0) 20 7880 7661 Email: [email protected]
10
INTERNATIONAL AIR TRANSPORT INDUSTRY, RESPECTED BY ITS 17,500* PLUS READERS.
MEDIA INFORMATION 2021
Tel: +44 (0) 20 7880 7661 Email: [email protected]
*7,500 magazine and 10,000 digital readers
THE MISSION
Airlines. is the official magazine of IATA – the trade association for the world’s airlines.
IATA’s mission is to ‘represent, lead and serve the airline industry’. It has some 298 member airlines that represent 82% of total air traffic.
Airlines. is IATA’s principal means of communicating with senior management and key stakeholders in its member airlines. It is the authoritative voice of the international air transport industry, respected by its 17,500 plus readers. It informs and influences airline management, industry associates and government officials on the latest trends, analysis and developments in the airline industry, as well as IATA’s policies, projects and services. More than 100,000 flights per day bring people and goods to their destination. Each day, cargo to the value of US$17.5bn – 35% of all world trade travels by air. The multimedia magazine will be published quarterly in 2021 and will be distributed to its 7,500 global circulation as well as digitally with a reach of over 54,000 individuals* including the dedicated Airlines. website: www.airlines.iata.org.
*Made up of over 10,000 digital edition readers, 24,000 average users per month in 2020 and over 20,000 e-newsletter receipients
Tel: +44 (0) 20 7880 7661 Email: [email protected]
2
READERSHIP KEY STATS
GOVT. MINISTERS
5%
7,500+ circulation, plus bonus distribution
at airline industry and IATA events
COOS & OPS DIRS
6%
GMS
9%
MANAGERS
13%
READERS BY JOB
SVPS, EVPS & VPS
13%
25,000+
users per month and growing**
43,000+
monthly viewers on the airlines.iata.org website**
Tel: +44 (0) 20 7880 7661 Email: [email protected]
3
CFOS & FDS
4%
D-GS & S-GS
2%
P & CEOS
25%
DIRECTORS
23%
20,000+ e-newsletter recipients
every week
OCEANIA
3%
AFRICA
9%
L ATA M
9%
MENA
16%
EUROPE
29%
READERS BY
ASIA
26%
REGION
NORTH AMERICA
9%
*stats sourced from most recent readership survey **Google Analytics, November 2020
MAGAZINE ADVERTISING OPPORTUNITIES
PURCHASING POWER
Airlines. is the essential quarterly read for the international air transport industry. This means that your partnership with us will land in the hands of those with purchasing power.
Advertising within these pages will ensure that your brand and proposition is recognised and understood by the air transport community.
It’s the sure-fire media partner to get your organisation noticed by the movers and shakers.
The influencers and decision-makers who control how and with whom budgets are spent.
You’ll attract the attention of a highly targeted audience that can truly make a difference.
Advertising rates
Size and position IFC Double page spread: IFC: Double page spread: Full page: IBC: OBC: Half page: Quarter page: Quarter page strip (editorial page):
Price £9,950 £6,235 £1,540 £3,580 £3,580 £1,540 £1,540 £1,540
£1,540
In order to be eligible for the series booking discounts, advertisements must be booked in advance and cannot be subsequently cancelled. For advertorial, please add 10% to each rate.
Additional opportunities
Type
Price
Gatefold:
POA
Bellyband:
POA
Place marker:
POA
Tip-on:
POA
Insert rates
Type
Price (up to 10gm)
Full run (per thousand):
£11,500
Segmented run (per thousand): £14,175
Advertising dates
2020-01 Digital Booking deadline 25 Feb 21 Publication date 8 Mar 21
Features
Issue 1: Testing
2020-02-AGM Printed 27 May 21 22 Jun 21
Issue 2: IATA AGM, Environment
2020-03 Digital 26 Aug 21 7 Sep 21
Issue 3: Cargo
Tel: +44 (0) 20 7880 7661 Email: [email protected]
2020-04 Digital
18 Nov 21
29 Nov 21 Issue 4: Passenger Experience in
2022
4
DIGITAL ADVERTISING OPPORTUNITIES
E-NEWSLETTER
Sent out fornightly, the e-newsletter is sent to over 20,000 subscribers and directs
traffic to your website or hosted content on the Airlines. website. The newsletter includes the day’s top stories, along with
informed opinionLEaAnDdERaBnOaAlyRsDis.
SOLUS EMAIL
Be the sole sponsor of a Airlines. solus email sent to over 20,000 industry
professionals. Including in-email content plus a call to action, solus emails are a highly effective way to engage the audience.
RUN OF SITE BANNERS
The Airlines. website attracts over 24,000 aviation professionals every month. By
advertising through the array of site-wide options on airlines.iata.org you can
engage with the sector and increase your brand exposure. See page x for more info.
RATE - (1-3 MONTH)
Type
Size/package
Leaderboard banner 728 x 90
MPU
300 x 250
Sponsored content 25 words and image
Price (p/m)
£1,500dfe £900dfe
£950
*Series booking discount available on request
Tel: +44 (0) 20 7880 7661 Email: [email protected]
RATE
Type/quantity 1x Airlines.
Price £3,450
1x IATA eblast
£4,500
5
Type Site takeover Billboard Leaderboard MPU
RATE
Size 970 x 250 728 x 90 300 x 250
Price (p/m) £3,500 £1,950 £1,250 £900
WEBINARS
Partnering on a webinar with Airlines. is a unique opportunity to achieve: • Wide ranging brand exposure • In-depth thought leadership • High-volume lead generation
Each of our webinar packages can be tailored to your specific requirements. Key benefits will include: • T he chance to work with the editor to shape
the theme and agenda for the live event • Promotion via a Airlines. magazine
e-mail campaign, carrying your branding to Airlines.’s full database of aviation professionals • Use of all data captured from registered and opted-in viewers
Price includes the following promotional campaign: Campaign before the webinar: • Digital advertising • Email promotion • Social media promotion • Magazine advertising (if applicable)
The webinar itself: • A one-hour, live audio webinar with slides
presented in a co-branded console • Presentation format, with up to four speakers
and hosted by a member of the Airlines. content team • Live questions posed by the audience with questions and details passed to the sponsor after the event for follow-up
Campaign after the webinar: • Recording of webinar alongside banner
and MPU linking to on demand webinar hosted on airlines.iata.org • Mention on Airlines.’s e-newsletter • Call out on social media • Editorial write up in magazine
PACKAGE PRICE
£16,000+VAT
PROMOTION TO OVER
15,000
AVIATION PROFESSIONALS
WELCOME TO OUR WEBINAR
Tel: +44 (0) 20 7880 7661 Email: [email protected]
6
PODCASTS
In addition to our existing robust content offering, we are now presenting the opportunity to co-create a sponsored podcast with Airlines.
Sponsored podcasts are a great way to align yourself with the Airlines. brand whilst building rapport and brand exposure in the process. They are a creative, flexible and cost-effective way to deliver your content using authentic storytelling rather than a hard sell and to be seen as an authority on a topical area of business interest.
The trust you gain from decision makers within the aviation industry can then lead to your specific objective being met.
The 20 minute podcast is hosted by the editor of Airlines., joined by a sponsor representative, and a relevant speaker(s) from the industry.
There are two packages to choose from when sponsoring a Airlines. podcast, both of which utilise the magazine’s various channels for promotion.
Airlines. podcast sponsorship package – brand association: • Sponsor receives branding on all podcast
promotion • Announcement as sponsor at the
opening and close of podcast • Sponsor message stating the sponsor’s
USPs at opening of podcast
£3,060
7.1 million
Airlines. podcast sponsorship package – brand association and content:
people in the UK now listen to podcasts each week
• All of the brand association
(Media nations report 2019)
package, plus the ability to shape
content and participate in the podcast • Airlines.’s editor will agree the theme and
content plan with the sponsor
On-the-go. Audience
• Sponsor representative included in podcast content as one of three or four participants –editor of
can listen any time, anywhere
Airlines., joined by a sponsor
representative, and a relevant speaker(s) from the industry.
£5,500
Hosting on Spotify, Apple Podcasts and other big podcast
platforms
Episode title...
Tel: +44 (0) 20 7880 7661 Email: [email protected]
7
CONTENT SOLUTIONS
As part of a new service, Airlines. now offers consultative content solutions to deliver specific messages directly to your audience.
Airlines. reach:
Magazine – 7,500 readers Digital – 54,000 audience*
We can help open a dialogue between your organisation and the engaged member readership. From thought leadership, to infographics, surveys, video and case studies, we are positioned to create the most effective assets for your needs, utilising our resources at Airlines.
Our dedicated teams are able to advise and create targeted multichannel strategies based on your objectives, aligning you with the credibility and autority of the voice of Airlines.
Why content? Our readers (your audience) are B2B purchasers. One of the most effective ways to influence is to educate and inform; content is a powerful vessel to do this. Content-led marketing gives an authoritative voice to an organisation, and we can give you access to the most receptive and high quality audience to hear it.
Prices start from £750. Please contact us to discuss how Airlines. can help you with a content strategy.
7,500
Magazine circulation
58,000+ Monthly page views
39 % of C-suite execs and decision
makers thought leadership content had influenced them to ask a vendor to participate in the RFP process, and 47% said such content had a direct
impact on awarding business. (Source: Edelman)
35 % of B2B buyers are spending
about 1-3 hours per week reviewing thought
leadership content.
(Source: Edelman)
*Made up of over 10,000 digital edition readers, 24,000 average users per month in 2020 and over 20,000 e-newsletter receipients
Recent campaigns include:
• Video series in association with NEC
• White paper series on behalf of Hexaware
Tel: +44 (0) 20 7880 7661 Email: [email protected]
8
SURVEYS AND CONTENT HOSTING
CONTENT HOSTING
Get your content, whether it’s a whitepaper or video, the exposure it deserves.
Our online knowledge centre is designed to host your existing or latest research, reports and any other content types to ensure that they reach the widest, most relevant audience possible. We’re equipped to host content in any format, including:
• Whitepapers, reports, e-books • Podcast, presentation, video • Surveys, infographics
Your content can be open access to reach the widest possible audience or locked for data capture, enabling you to generate valuable qualified new business leads, and effective ROI.
All reports are hosted on their own dedicated, co-branded web page within our easily searchable knowledge centre.
To maximise exposure, we will promote all of your content via our e-newsletter and from our website homepage – airlines.iata.org
Prominently positioned on the
Airlines. website for 3 months
From £750 + VAT
SPONSORED SURVEYS
Capture exclusive insight and create market leading intelligence from aviation professionals.
Surveys and research are a fantastic way to engage with our unrivalled audience and generate data and knowledge for future campaigns through engagement with key decision makers. This includes:
• Survey promoted via Airlines.’s digital channels • A summary of findings published in Airlines. • Airlines.’s content team will work closely with you to collate
survey findings and produce a white paper - hosted for 3 months and locked for data capture • Full page advert in Airlines. to promote white paper
YOUR LOGO
Survey introductory text 1. 2. 3. 4. 5.
From £12,500 + VAT
Tel: +44 (0) 20 7880 7661 Email: [email protected]
9
IATA STRATEGIC PARTNER SPECIAL
In 2021, issue 2 of Airlines. sees the publication of the seventh edition of IATA Strategic Partner Special.
This essential publication provides aviation industry decisionmakers with insight into managing effective procurement processes and supply chains as well as a comprehensive overview of the leading suppliers to the industry – IATA Strategic Partners.
All IATA Strategic Partners receive a standard listing in the publication as an inclusive part of their Strategic Partner package, but there are many ways of enhancing your presence and engaging even further with the Airlines. C-Suite readership.
Rates
Advertising Headline sponsorship: (+gate fold = 3 pages) Inside/outside back gate fold cover: DPS profile: Display advertising page: Question & Answer response: Case studies (DPS size) Product/service category sponsorship: Enhanced listing
Price £9,950 (£12,500) £7,950
£4,950 £3,450 £1,950 £4,950 £1,950 £950
Distributed to a global circulation of 7,500 + airline industry decision makers and at key IATA events, including IATA AGM
Tel: +44 (0) 20 7880 7661 Email: [email protected]
10